Should we focus more on negative voting?
Is this what ultimately will be the clincher? As we get closer to elections, it seems, there is one hardy topic that always emerges – that of the impact of negative campaigning and we saw in 1997, 2001 and 2005 how much of the Labour message was primarily about demonising the Tories. But what about negative voting? Do negative messages chime with what some of the electorate wants and what’s the impact? So does it matter in the current context…