The Great Unknown: A Betting History Of The Great British By-Election
The modern era of political betting began in 1963 when Ladbrokes’ Ron Pollard opened up a book on the Conservative Party leadership contest. Shrewd punters could back the outsider Alec Douglas-Home at 16/1 over the hot 5/4 favourite Rab Butler….. In recent years we have seen political betting reach new heights, becoming an integral part of the political narrative itself. Figures as diverse as Jeremy Corbyn, Nigel Farage and Donald Trump have traded on their tag as “underdogs” to cause…