As long as Ipsos-Mori keeps on getting findings like this, does it vindicate ICM’s methodology?
Ipsos Mori's party dislike ratings pic.twitter.com/yqUk9vZFES — TSEofPB (@TSEofPB) September 5, 2013 The Ipsos-Mori polling on which party is the most disliked, the Tories are the most disliked and Labour the least disliked. Now if we examine why ICM have earned the title of as the gold standard of polling, one of the main reasons is their spiral of silence of adjustment. To understand the spiral of silence adjustment here’s a brief outline, The “spiral of silence†came from an…