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England’s senior teams qualifying for football world cup finals are rarer than a decent Radiohead album or Boris Johnson telling the truth so the Lionesses reaching today’s world cup final is a pretty special occasion which is why the country wants Prince William to be there in Sydney this morning. The royals have erred in not sending somebody to Australia, you know the royals have screwed up badly when even the pro-monarchy Daily Mail criticises Prince William’s failure to attend….

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Rishi Sunak’s use of helicopters is an issue that really shouldn’t matter in normal circumstances however Sunak’s handling over the issue is proving to be a problem. Watch the video above and listen to a recent interaction between Sunak and a journalist over the use of helicopters. Sunak, not for the first time, sounds very petulant and arrogant. During the white heat of a general election campaign Sunak will come under more scrutiny on more serious subjects and he needs…

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Nothing reminds me more of how Rishi Sunak lost to Liz Truss than Sunak’s utter failure on dealing with the Channel crossings. This is a battle Sunak is losing quite badly and publicly. Sunak’s stop the boats pledge, like the Maginot Line, was designed to reassure a country about it’s safety and security, but had a huge flaw. Not only is it the failure to stop the crossings, it is the resultant calamities such as the Legionella outbreak on the…

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The grass is green and the balls are yellow. This is a hill I am prepared to die on. Roger Federer said the balls are yellow, case closed unless you genuinely think you know more about tennis than Roger Federer. TSE

I was speaking to a former political strategist recently and they wondered if Sunak’s five pledges, particularly his tackling the small boats targets, would be as damaging to Sunak as George Bush Snr’s ‘Read my lips, no new taxes’ moment. Based on this polling the country has very little faith in Sunak’s five pledges being met. TSE

Starmer needs to give the electorate positive reasons to vote Labour Yesterday’s Times published some YouGov polling which shows A majority of Labour voters are repelled by the Conservatives rather than attracted by Sir Keir Starmer, polling finds. About 75 per cent of those switching from the Tories to Labour say their main motivation is unhappiness with the government rather than enthusiasm for opposition plans. Conservative voters are barely more enthused by Rishi Sunak, with 45 per cent saying they…

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What should worry supporters of Rishi Sunak is that since the low point of the Truss leadership experiment the net ratings on 9 out 10 these brand metrics have become worse under Sunak’s leadership. It would be easy to blame Sunak for these ratings but I think it is a cumulative effect of Boris Johnson, Liz Truss, Brexit, and the wider cost of living crisis destroying the Tory brand. Changing leader before the next general election is likely to be…

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In current circumstances the Tories winning the London mayoralty next year seems as likely as Boris Johnson telling the truth however Jeremy Corbyn might just make the former possible if he stands in next year’s London mayoral election. Normally I would think a Trump supporting, Liz Truss backing candidate would do very badly in London but the Tories shamefully changed the London mayoral voting system from supplementary vote system to first past the post from 2024 onwards, so it is…

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