A majority of Labour voters are repelled by the Conservatives rather than attracted by Sir Keir Starmer, polling findshttps://t.co/b642f89ZnN

— The Times and The Sunday Times (@thetimes) July 28, 2023

Starmer needs to give the electorate positive reasons to vote Labour

Yesterday’s Times published some YouGov polling which shows

A majority of Labour voters are repelled by the Conservatives rather than attracted by Sir Keir Starmer, polling finds.

About 75 per cent of those switching from the Tories to Labour say their main motivation is unhappiness with the government rather than enthusiasm for opposition plans.

Conservative voters are barely more enthused by Rishi Sunak, with 45 per cent saying they mainly want to oppose Labour, against 44 per cent saying they back what the Tories stand for.

With both party leaders planning to set out their plans for the country after parliament’s summer break, YouGov polling for The Times suggests disapproval of the alternative is driving support for both men.

I find this polling fascinating because Labour’s current polling lead could shrink if the government stops becoming quite so unpopular between now and election day.

Secondly no great support for Labour’s policies means they risk becoming rapidly very unpopular if and when they take power.

TSE