If the London mayoral race and the BREXIT referendum go according to the betting then it will be very much against what most of the press has been promoting.
The Sadiq Khan campaign for the Mayoralty has to overcome a strong media bias in favour of Zac Goldsmith. The above from yesterday’s Mail on Sunday is typical.
The capital’s main newspaper, the Standard, has been very anti-Khan and has been more than willing to echo the Goldsmith campaign efforts to try to smear the LAB man.
It’s coverage of the election’s polls has been abominable even those which it has commissioned itself. Sometimes trying to find the key figures has been hard and there’s barely been a mention of other surveys such as the one on Friday that had Khan 20% ahead.
In the BREXIT race the line up of national papers has been very much for OUT. The Times, Telegraph, Mail and the Sun have been highly partisan and in terms of circulations totally dwarf those in favour of IN.
So if London and the referendum go according to the betting (Sadiq and REMAIN are strong odds-on favourites) it will suggest that the printed press has nothing like the influence it used to have.
It’s known that REMAIN is following the successful Tory general election campaign and making big use of social media to reach selected audiences with bespoke messages.