After a challenging election the final surveys from Ipsos-MORI, Survation and Panelbase win the polling accuracy race
The polling lessons of September 18th As I have been repeatedly saying over the past few weeks the referendum posed a massive challenge for the pollsters. A big aspect, featured in Marf’s carton this morning, were what became known as the “shy Noes” – those who opposed change but were often reluctant in the emotion-charged atmosphere of the election to say so. The other big uncertainty was the record turnout with groups of voters who’d never been to a polling…