George needs to find a way of making UKIP voters less economically pessimistic
An opportunity for the Tories in the 2015 budget?
One of the great things about taking part in Edinburgh Festival of Politics was being able to meet up again with Professor John Curtice, who must be the county’s leading political scientist.
Talking about UKIP voters he made a point that I’ve not really looked at before – their economic pessimism particularly when related to their own situations. Look at the chart above based on data from yesterday’s YouGov/ST poll.
The Curtice view is that negative views on economic and financial matters are even greater defining features of UKIP voters than what they think about the EU or immigration.
Measures such pumping government money into schemes like “help to buy” properties really don’t impact on many UKIPers.
Increasing the minimum wage, however, might resonte.