Hammond has the right coalition-building idea
Social conservatives are the key swing vote of the moment When David Cameron was Leader of the Opposition, he put a great deal of effort into detoxifying the Conservative brand – the analysis being that in order to gain an election-winning coalition, the Conservatives needed to pull swing centrist voters from both Labour and the Lib Dems. In as far as it went, that was true but it was far from the whole picture. By going out of his way…