Is Labour winning the battle for non-voters?
| How the polling shares are made up (ComRes) | CON at G. Election | LAB at G. Election | LD at G. Election | Did not vote |
|---|---|---|---|---|
| Conservative | 84% | 1% | 2% | 7% |
| Labour | 2% | 62% | 15% | 15% |
| Lib Dem | 5% | 5% | 74% | 11% |
But how reliable is their support?
This is a table that I don’t think we’ve looked at before – what those who now say they are voting for the three main parties did at the last election. The reason the rows don’t add up to 100% is that I’ve ignored those who refused or said that “don’t remember”.
As can be seen 84% of current Tory support comes from those who voted blue in May with a few pick-ups from Labour and the Lib Dems and just 7% who did not vote.
The Lib Dems have a fairly similar picture with just on three quarters of current voters having supported the party at the general election. They’ve picked up a little bit from the Tories and Labour and 11% are in the “did not vote” category.
Labour, which has seen its show move up sharply from the election has just 62% of general election voters amongst its current supporters. On top of that there’s 15% that have come from the Lib Dems and a further 15% from the ranks of the non-voters.
It’s that last group that’s most interesting. Clearly the party is now appealing to a broader base but how much of that segment be counted upon?
In many of the pre-general election in May the Lib Dems were doing well amongst the “did not vote last time” group and, alas for them, a significant slab failed to turn out.