YouGov makes changes to deal with this
An example of what’s been happening But WHY are Labour panellists less keen on taking part?? The head of YouGov Peter Kellner has outlined changes that are being made to the firm’s methodology for those on its panel listed as “Labour Loyal” identifiers – those who told the pollster this is the party they identify with and that is how they voted at the 2005 general election. As has been highlighted here before the on-line pollster appears to have had…