Was Brown right to take part in this interview?
If the objective of the Piers Morgan interview has been to dominate the political news and block everybody else out of the agenda then Gordon Brown’s now infamous session, due to be broadcast on Sunday, has certainly done that.
And given that getting blanket coverage on the telly, as we see during the conference season, leads to short-term poll boosts then we should expect Labour increases in the coming few days.
But it’s what happens at the election that matters and I just wonder whether in the bigger context this was the right thing to do. It seems to be a reaction to the spate of “Gordon rage stories” and I’m yet to be convinced that this was the right thing to do.
For his motivation can be portrayed in a very negative manner and it does appear to be a bit of a gimmick.
It also becomes a bit harder to attack Cameron for playing personality politics when he could be accused of doing exactly the same thing.