Has “hug-a-hoodie” caused the Cameron bubble to burst?

Has “hug-a-hoodie” caused the Cameron bubble to burst?

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    Dave down, Ming up in YouGov’s latest tracker poll

The above chart is from the latest report by Anthony Wells of UK Polling Report showing the results of the YouGov daily tracker on perceptions of leading politicians. It is all part of data in the firm’s Brand Index survey which involves questioning, online, 2,000 people everyday.

Just after the local elections Cameron had a positive rating of 28%. Today’s report shows that has dipped to 12% and is now below the level it was at before the local elections.

    The timing of the fall-off in support seems to coincide with the Tory leader’s controversial speech on hoodies. Could he have misjudged public reaction on this one?

Ming Campbell, meanwhile continues to make progress although he still has a long way to go before he gets positive ratings. Tony Blair, meanwhile, does not seem to have been affected too much by Lord Levy.

There’s lots more in the report which can be downloaded here.

Mike Smithson

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