Who’ll get the Volvo Vote?
Try this little test. Click on this link to go Upmystreet.com. Type in the postcode of a UK residential address that you want to check. Then click on the link marked ACORN PROFILE and go to “full profile” . You will then see an interesting description of how the marketing business assesses people who live there, how much they earn, what TV they watch, the things they buy and what papers they read etc. Now ask yourself whether the profile…