Danger – Opinion Pollsters at Work
How six became four at Populus A new dimension in UK opinion polls was introduced yesterday that could have a major impact for all political gamblers. The front page of the Times was dominated with news of the latest Populus Poll that showed the Tories 4% ahead. There was only one problem – the actual lead was 6% but in a feature on the inside pages was news that Populus had introduced a new policy – to compensate in favour…