Finding Elusive Tories – the challenge for the pollsters
In the weeks before the last General Election a remarkable techicial innovation took place with almost no publicity. Several thousand households were telephoned by a computer and whoever answered was asked questions about their voting intention by a computer-generated voice to which they responded by using the phone’s keypad. Within hours the UK’s first ever completely automated opinion poll results were published. The opinion poll establishment, if there is such a thing, was horrified. The BBC ruled that this new…