Polling Accuracy – Which firm did best?
Populus sets out its case Opinion polls are critical tools for political gamblers and in recent weeks we’ve made a number of observations about their accuracy. In particular we have looked at what happened at the Euro Elections last month when surveys by YouGov, in the Telegraph, and Populus, in the Times, could be compared with real results. Two days before the Euro vote we noted that YouGov was putting its reputation on the line with its very high figure…