Will voters elect someone they consider “second best”?
What questions give the best measure of views on Cameron and Brown? A few days ago two pollsters that I have a lot of time for, YouGov and ICM reported increased Tory leads in opinion polls they were carrying out at exactly the same time. Yet when the two firms got to asking respondents to rate Brown and Cameron against each other for Prime Minister their findings seemed contradictory. The YouGov sample split 43-34 in favour of the Tories on…