How the votes churn when you name the leaders
For polling anoraks one of the great joys of each new survey is being able to look at the detailed data. Quite often you can pick up trends and other findings that have not been included in the newspaper reports. As a good example the table is a snapshot from the detailed data of the January poll for the Guardian which has just been published by ICM. It shows the cross-voting and changes when the named leader question was put….