Who’ll win the polling battle of Scotland?
Are punters right to put their money on YouGov? For nearly six years a battle has reigned in the UK polling industry over the internet pollster, YouGov, which first appeared at the 2001 General election and has now become a serious force within the industry. It’s methodologies have been very different and has attracted an enormous amount of criticism – usually from parties which have not shown up well in its surveys. In the run-up to the 2005 General Election…