Will this motivate working-class women?

Will this motivate working-class women?

For me the striking thing about Labour’s final week campaign is not the effectiveness of the poster itself but who it it aimed at. For study after study has shown that the group most detached from the political process are younger working class women. Not only are they less likely to vote than working class men of the same age but they are also much less likely to have any political allegiance. But how do you get to them? In…

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Is a Tory majority heading back to evens?

Is a Tory majority heading back to evens?

Should punters wait for post-debate polls? There’s been a sharp movement back to a Tory majority on the overall outcome markets following last night’s debate. As yet there has been no full voting intention survey but gamblers have decided that this is good for Team Blue. If you wait for a poll then the odds might have tightened – one of the risks that punters have to take. Mike Smithson

Is this Cameron’s platform for Downing Street?

Is this Cameron’s platform for Downing Street?

Who won final debate? ICM AR YouGov ComRes Populus Cameron 35% 36% 41% 35% 38% Clegg 27% 30% 32% 33% 38% Brown 29% 23% 25% 26% 25% Debate polling – the final figures All of the pollsters agree that it was Dave wot did it – though Populus has him sharing the top slot with Clegg. Meanwhile the phone pollster that operates in a very similar manner, ICM for the Guardian, had the Lib Dem leader in bottom place. Martin…

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Labour unchanged in first post-Bigotgate poll

Labour unchanged in first post-Bigotgate poll

YouGov – the Sun Apr 29 Apr 28 CONSERVATIVES 34% 34% LIB DEMS 28% 31% LABOUR 27% 27% So it’s the Yellows that take the hit!! Well here it is – the first full voting intention survey after Mr. Brown/Mrs Duffy and Labour and the Tories are unchanged while Nick Clegg’s party goes down three. Labour will be relieved though all the next polling will be after the debate. Tonight’s debate on PB. New threads have been timed to be…

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