Is a negative campaign against Starmer really going to work?
Are the Tories fooling themselves? There are a lot of reports around at the moment about how the Tories think they can fight the election by going negative against Starmer. We see this in Sunak’s regular efforts at PMQs when he tries to make Starmer’s role while working for the then LAB leader, Corbyn, into an issue. Only problem is that there is no evidence yet that this is going to work. It all reminds me of the Tory efforts…