Mark Pack on his polling archive database
Way back in the 1980s, one day I was watching David Owen being interviewed on television, responding to probing questions about the then Alliance’s opinion polls ratings by saying there was a seasonal pattern in third party support in the polls. Frustration with the lack of detail in his answers or knowledge in the interviewer’s follow-up questions turned into a fruitless search for sources for answering the question afterwards. Which then led to the birth of my collection of opinion…