David Cameron’s popularity – the reason why we are having an EU referendum and the reason why LEAVE is likely to lose
The reason, of course, why we are having an EU referendum is that the Conservatives had such a stunning and surprise victory in the general election. One of the key factors in that, I would argue, is the personality and popularity of David Cameron himself. Without the “Cameron premium” then it’s likely that the Tories would not be in power and able to decide. Just look at the polling above which was taken just before the general election. This is…