Swing voters haven’t stopped swinging – they’re just doing it differently
The classic Con/Lab voter has gone the way of the Con/Lab system Once upon a time, most people voted at general elections and nearly everyone that did voted Conservative or Labour. And thus the key swing vote was born: those persuadable voters in marginal constituencies. Win them and you win the election. Then it became far more complicated. The rise of the Liberals, the Scots and Welsh Nationalists and more recently a plethora of other parties – combined with a…