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Category: Campaigning

Mrs May’s extraordinary ratings honeymoon ended with the manifesto launch

Mrs May’s extraordinary ratings honeymoon ended with the manifesto launch

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New YouGov polling just published had her dipping into negative territory One of the striking features of TMay’s period at Number 10 is how she has maintained positive leadership ratings throughput. Whether pollsters were asking about approval, favourability, satisfaction, or whether she was doing a good or bad job all the numbers were positive from the moment she became PM last July. That run ended in the aftermath of the launch of the controversial General Election manifesto a week last…

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The search for the answer to Labour’s woes

The search for the answer to Labour’s woes

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What happens when the focus is on “knocking on doors” John Prescott’s view that Jeremy Corbyn and his top team are “not up to the f***ing job” which earned him a “potty mouth Prescott” headline  in the Mail on Sunday won’t have come as surprise to the Labour leader. I understand that the former deputy Prime Minister has said as much to Corbyn’s face. “You’re not a leader and you never will be while you’ve got a hole in your…

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Maybe next time the Tories will have to emulate the GE2015 EdStone to show they’ll honour manifesto commitments

Maybe next time the Tories will have to emulate the GE2015 EdStone to show they’ll honour manifesto commitments

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OmNICshambles, like the LDs tuition fees pledge, will be remembered The Chancellor, Philip Hammond, has been in full defensive mode as he has sought to fight off the criticism that his National Insurance changes for the self-employed are in breach of a GE2015 Conservative manifesto pledge. His responses that this just applied to one form of NIC charges really didn’t resonate and he’d be well advised to find another way of dealing with the attacks. What is surprising is that…

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As the EURef poster campaigns are about to start Roger evaluates their effectiveness

As the EURef poster campaigns are about to start Roger evaluates their effectiveness

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Tory poster from GE2015 campaign Hit Hard Hit Fast and Keep Hitting’ (Jeremy Sinclair, Saatchis) Ernest Hemingway believed the best thing he ever wrote was a six word advert “For sale. Baby shoes. Never worn”. You can understand why a novelist might be happy with such an effective use of six words. If he’d spent his time in advertising he might have honed his technique further and managed something equally effective but using only three. “Beanz Meanz Heinz”. After several…

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The big EURef advertising news is that the Saatchis are back

The big EURef advertising news is that the Saatchis are back

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  Saathci & Saatchi ad GE1979 Roger’s latest advertising commentary on the campaign ‘Facts aren’t important. What matters is what the public believes’ I noticed last week that Peter Marsh had died. He was a larger than life self publicist and showman and unlike most advertisers who believed in letting their work sell the agency he believed that selling himself sold the work. A big fan of Thatcher his agency was the fastest growing in the 80’s. His ads were recognisable…

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The BREXIT referendum: Roger’s latest update on what’s happening in the PR/Ad industry

The BREXIT referendum: Roger’s latest update on what’s happening in the PR/Ad industry

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“Political advertising ought to be stopped. It’s the only dishonest advertising left.” (David Ogilvy, 1965) The last few weeks have proved him right. It’s been a free-for-all. Every claim more outlandish than the last. Every rebuttal more hyperbolic. Then last Thursday Vote Leave were appointed lead campaign, the two slogans BRITAIN STRONGER IN EUROPE and TAKE CONTROL were revealed and everyone settled down… REMAIN are now working with Adam and Eve/DDB. LEAVE have appointed several regional PR companies primarily to…

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The BREXIT Referendum: The advertising industry is under starters orders

The BREXIT Referendum: The advertising industry is under starters orders

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PB’s Roger on the coming battle Advertising agencies are like lawyers. They’re whores. They can be pitching for the anti smoking account at the same time as they’re shooting the new Hamlet commercial. Think what would have happened in 1979 if Labour had called the Saatchis first. We wouldn’t have had ‘LABOUR ISN’T WORKING’ and the former Tory Party chairman might now be a Labour peer. So when I heard Adam and Eve/DDB were handling the REMAIN account it struck…

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