At GE2010 1 in 6 are thought to have voted tactically and the signs are that it could be even more prevalent at GE15
How will the parties deal with the messaging challenges? Suddenly, it seems, the Westminster village has woken up to the idea that in the new complex and much more multi-partied political environment tactical voting looks set to play a much bigger role. We all think we know what we mean by this. Supporters of party A, which is not seen to be in contention in a particular constituency, are encouraged to vote for party B, which is, in the hope…