One of the things that is rarely done in polling analysis is to look at geographical breakdowns breakdown like in the chart above based on the latest Opinium poll.

In this case it is really important to take notice of this because of the huge gulf that it portrays between how Johnson and Starmer are perceived in London compared with views a hundred or so miles up the motorway in the Midlands and then the North.

The clear pattern is that Starmer’s doing OK in London, Wales and Scotland but once you get into the parts of England where many of the marginal seats are then things are very different.

If this polling is anyway predictive of what is going to happen then the mountain that Labour faces at the next election looks even greater.

These are very challenging times for Starmer because all the focus is on what the government is doing and the opposition really has little role and is not in a position to say anything that’s particularly relevant.

Mike Smithson

UPDATE: These are the markeThis market relates to whether the UK government re-introduces any legally enforceable restrictions on social contact in England related to the spread of coronavirus, following the legal end of restrictions on social contact (currently expected to take place on 19 July 2021). Examples may include, but are not limited to, the mandatory wearing of face masks on public transport or the closure of pubs/nightclubs. For the purposes of this market, restrictions will not include any regulations on international travel or any regulations related to self-isolation or quarantine. For the purposes of this market, ‘re-introduce’ does not require any restrictions to exactly replicate previous restrictions. If the UK government does not end restrictions on social contact in 2021, and thus could not ‘re-introduce’ restrictions, this market will be void. Dates in this market relate to when any restrictions come into force in England, rather than the date on which they are announced. All times and dates in this market are in UK time. Clarification (14 July 2021): This market refers to mandatory England-wide measures introduced by the UK government. Any measures that are introduced locally or by individual companies (e.g. Transport for London only) will not count towards the settlement of this market. Clarification (6 September 2021): If ‘vaccination passports’ are required for entry to nightclubs or other events, this market will be settled for yes, so long as the measure satisfies the other conditions in the market rules, i.e. that it is mandatory, implemented by the UK government, England-wide and legally enforceable. Clarification (12 October 2021): If vaccines become mandatory for people working in care homes at any point in 2021 (https://www.gov.uk/government/publications/vaccination-of-people-working-or-deployed-in-care-homes-operational-guidance/coronavirus-covid-19-vaccination-of-people-working-or-deployed-in-care-homes-operational-guidance) this market will be settled for yes, so long as the measure satisfies the other conditions in the market rules, i.e. that it is mandatory, implemented by the UK government, England-wide and legally enforceable.