New “media trust” polling finds the BBC top and the Sun bottom

New “media trust” polling finds the BBC top and the Sun bottom

I’m sure people will correct meif I’m wrong but I think this polling is a first. We see from time to time several different forms of “trust” polling but as far as I can recall these latest findings from Ipsos MORI covering broadcast, the press and the internet is new.

For those who follow politics closely the close relationship between media and politicians is something that is raised all the time especially the way the former can have a huge impact on the what we term the “narrative”.

The question is set out in the chart above and as can be seen Twitter and Facebook fare badly which I find reassuring. The two popular red tops, the Star and the Sun are the least trusted.

As a former BBC newsman I’d expect the Corporation to be fairly reassured by this polling given the intensity with which it is attacked by left and right.

I find the approach to the BBC of many within the Corbyn clan an indictment of them and it was surely a disgrace that the BBC Political Editor had to be accompanied by a bodyguard at the Labour conference.

It’s interesting as well how Huffington Post is establishing itself.

Of the heavies, what used to be called the broadsheets, the Telegraph seems to, in comparative terms, fared worse.

We live in very polarised times which make things very challenging for all who are trying report what is going on in the world.

Mike Smithson

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