BREXIT appears to have the least salience with LAB voters & C2DEs
One of those involved in the LDs recent successes observed to me recently they were finding that those opposed to BREXIT have much stronger feelings about the issue than those who aren’t. In many ways this is understandable because they are against the status quo and everything is moving towards the UK leaving the EU.
I’ve been pondering over this for some time and have been looking for polling that might support or dismiss the notion. I think that the above might be what I’ve been looking for.
Each month for 40 years Ipsos MORI has been operating a totally unique poll – its Issues Index. On this those sampled are simply asked face to face “What do you see as the main/other important issues facing Britain today?”. They are given the time to respond and can name any number of things that come into heads.
Because of the unprompted nature of the approach this has been regarded over the decades as one of the best tests of the salience of issues without the question wording itself having an impact on the responses. This has stood the test of time.
It is not only the party splits that are interesting in the chart above but the socio-economic group responses as well. The ABC1s are much more likely to regard BREXIT as a key issue than C2DEs.
This might be the key to the Stoke Central by-election.