The afternoon has been dominated by what’s now become #Traingate – how the film of Corbyn having to sit on the floor of a Newcastle-bound Virgin train two weeks ago might not have been all it seemed.
I don’t want to go into the rights and wrongs here because I just don’t know. As a very regular traveller on that line I have a lot of sympathy for the Labour leader. Services can get packed and finding seats can be difficult which is why it is always wise, and much better value, to book ahead of time. That way you get a reserved seat.
The problem was he’d used his experience on the trip to make a political point on the ownership of the railways. When you do that your PR team has to take into account the possibility that the claims you make might be unpicked.
Team JC make a big point of saying that there is a media bias against them. Maybe. But Corbyn has to ensure that he gets the best possible PR advice and support in what is a critical part of his job – how things he does and say are portrayed. I don’t believe that under Seamus Milne he is being well enough served. Milne had never had a PR role before taking on the Corbyn job and it shows.