Why LEAVE has to undermine the PM
It is said, though I have no independent verification, that the Lynton Crosby analysis of the referendum is that the outers have to totally undermine Cameron’s reputation if they are to have a chance.
With Corbyn now coming off the fence which should encourage the Labour IN vote current CON voters are a major battleground between IN and OUT. The polls vary but all have LEAVE ahead amongst this voting segment but the gap needs to be significantly larger than it is. The above chart is a good illustration of why the CON vote could be decisive.
As can be seen at the moment David Cameron enjoys a very significant net lead over Boris Johnson when it comes to who Conservative voters trust on comments and statements in relation to the referendum.
Now the Mayor has become the de facto head of LEAVE numbers like these look set to give us good pointers.