In what’s likely to be the last EURef poll of 2015 ICM online reports an increase in the REMAIN lead from 1% a week ago to 7% now. This is the same direction that we’ve seen in all EURef polls over past week.
One of the great rules of polling analysis is that whenever possible you shouldn’t treat one poll on its own. How does the trend compare with others with fieldwork at about the same time? What’s the general sense of direction?
This is not over till its over and the campaign could have a huge impact. Based on what we have as the year ends REMAIN looks the likely outcome. That could change.