Do 1 in 5 British Muslims really ‘sympathise with Jihadis’?
Keiran Pedley looks at this morning’s front page of The Sun and argues that we should always check the small print when reading opinion polls. As someone that has spent most of his professional life reading opinion polls I have always enjoyed this scene from Yes Minister where Sir Humphrey explains to Bernard how to rig an opinion poll. It’s a funny scene but does demonstrate a pretty important point that all pollsters know – opinion poll results are often as much about how…