As long as we see polling like this it increases the chances of tactical voting against UKIP
Whilst the polling on this question has improved slightly for UKIP since May, it still represents a problem for the party. I’ve noted in the past that in politics, sometimes perceptions matter more than the facts, and unfortunately they are perceived as the party of fruit cakes and loonies and closet racists mostly.
Given the large number of Labour voters in Rochester & Strood, it will be interesting if the Tories try and push the meme with Labour supporters, as I have noted in the past, the danger for the Blues it might alienate the Kipper votes they also trying to win over.