ICM poll: UKIP the least liked and most disliked party
In its latest poll ICM has introduced a new measure – party like/dislike ratings where interviewees are asked to rate each main party on a seven point scale. The outline figures can be seen above.
Quite where this takes us I don’t know but the fact that LAB has fewer negatives is surely a positive.
The UKIP numbers fit with what we’ve seen elsewhere, particularly in the ComRes favourability ratings.