The Sun’s treatment highlights the danger of Twitter
When I first saw Osborne’s pre-sending review statement Tweet with a picture of himself at his desk eating a burger it looked like a mistake. It was just too contrived and in any case the Chancellor is always going to have a battle convincing us that he’s a man of the people.
This is how the paper is reporting it:-
“The Chancellor tweeted a snap of himself â€œfinalisingâ€ work on his spending cuts over a burger and chips.
But it was a gourmet meal from a trendy diner with a price tag of up to a whopping Â£9.70. The Sun can reveal the burger Mr Osborne scoffed at his Treasury desk came from new chain Byron.
It was ordered from one of its branches in Waterloo 1.6 miles away â€” snubbing TEN closer McDonaldâ€™s outlets where burgers start at 99p…”
Remember this is the front page lead from Britain’s best selling newspaper.
The message, surely, is to be ultra-careful about this sort of thing because the potential for it backfiring is huge.
The other papers are what you’d expect though I guess the FT is not as helpful as Osborne might have hoped.
For the latest polling and political betting news