Does Labour always win the final week?
Did Brown’s party recover 30+ seats?
In its post mortem of the 1992 election Labour identified a key weakness which it sought to address in all the following four elections – the critical importance of the final week.
For its only then that many voters start to focus on what they’ll do and when a focused get out the vote message can be most effective.
For the 1997 election the party created a special final week team. Whether they did the same this time I don’t know but like in 1997, 2001 and 2005 their final effort seemed to be highly effective.
For 2010 they put the emphasis on the Tory threat to child credits and used the above Ross Kemp video as both a PEB and a DVD that was distributed to 0.25m key households.
If there were final week themes from the Tories and Lib Dems it was hard to identify them. Maybe this saved Labour from total disaster?