What do people think of tonight’s PPB?

This evening saw the much launch of Labour’s much hyped vehicle to attack David Cameron. If you did not see the party political broadcast you can download it here.

I’ve played it several times now and I just cannot work out whether it’s very clever and is going to have an impact or whether it’s just boring.

The central message seems to be – don’t trust this guy because he’ll say whatever those he’s speaking to want him to hear. Now who does that remind me of?

Effective political propaganda has to resonate with its target audience if it is to be effective. It has to pick up a truth that people will recognise and then magnify it in a form that will start to affect the way the target is perceived.

Does Dave the Chameleon do that? I’m not so sure. Whatever we are going to see a lot more of him in the coming weeks.

Mike Smithson