Welcome to the age of fragmentation
What will be the impact of “others”? The macro polling trend of 2004 has been the emergence of “others” as a serious electoral force that looks set to have a big impact on the General Election outcome. This is how the main pollsters are showing others in their latest surveys compared with those in January 2004. YouGov – Main three parties 88% (-6%) Others 12% (+6%) Populus – Main three parties 90% (-3%) Others 10% (+3%) ICM – Main three…