MORI to review phone polling after Mayoral outcome
Why did the phone pollsters over-state Labour? Following last nights results the pollster Ipsos-MORI has announced that it will be carrying out a review of its approach and the phone firms generally asking “why empirically, they appear to have tended to over-estimate the Labour share of the vote”. An issue for the firm, of course, was that its final poll was completed a week before the election and a lot can happen in the final few days. That’s certainly true…