Could the pledge card work again for Labour?
How will 1997 tactics go down in 2010? One of the simple but effective campaign tools that Labour has used in its last three elections has been the pledge card – and given the results in 1997, 2001, and 2005 who can blame them for looking at the idea again. When it first appeared it was symbolic of the new professional communication approach that Tony Blair’s New Labour seemed to embody. It comes over as positive politics and puts the…