UK pollsters should follow the firm that created the industry and move on from party vote shares
Gallup Arguably Gallup has the right approach for the future The screen grab above is from the Election 2016 page of Gallup – the firm that created modern political polling in the 1930s. Its busy with lots of data, analysis and often excellent insights but one thing that you won’t find are voting intention polls. After a lacklustre performance with its voting numbers at WH2012 the firm took the strategic decision to drop that aspect for WH2016 and focus on…