For YouGov trend spotting these are the best figures to watch not the daily polls
The @YouGov monthly average Jan 2013 – June 2014. Figures for July out on Friday. pic.twitter.com/pEBBd634Cu — Mike Smithson (@MSmithsonPB) July 30, 2014 After the LAB lead dropped from 6% on Monday night to 1% last night there’s been a lot of discussion about the volatility of the firm’s out. In reality, of course, both of this week’s polls have been within the margin of error. The numbers I most look out for are above – the monthly averages which…