The big trend: CON and LAB are still failing to win voters from each other
The two big parties are left scrapping over the also rans One of the more remarkable features of the polling in the last parliament was the almost complete inability of both Labour and Conservatives to win voters from each other. Vote shares may have gone up and down but it was gains from and losses to the Lib Dems, UKIP, the Greens and SNP (and non-voters) that was responsible; the direct swing between the big two was negligible. As then,…