As Farage’s “mass” march heads South the ex-UKIP leader has branding problems if there are Euro elections

As Farage’s “mass” march heads South the ex-UKIP leader has branding problems if there are Euro elections

Do voters know that he’s quit UKIP?

Given the Commons votes over the past week then there must be a chance that the UK will participate in the European Parliament elections at the end of May.

Farage is now with his new Brexit party which would what would appear on the closed list ballot papers if elections are held. The problem here is that while UKIP enjoys a high level of awareness Farage’s new party has yet to establish itself. Most voters, I’d guess, still think Farage is with UKIP.

So assuming that there are UK Euro elections then we could expect both UKIP and the Brexit party to be on the regional list ballot papers. As PBers no doubt know, in these election you vote for the party and not the individual and Farage’s name would only be on ballot paper in his own region.

This has the potential to split the pro-Brexit vote and make it mighty hard for Farage to achieve anything like the the success of 2014 when his then party, UKIP, came top.

At this stage this is hypothetical but all the main parties are working on plans just in case Euro elections take place.

Mike Smithson


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