This looks like how REMAIN will play the closing four weeks
This has been doing the rounds on Twitter & looks like the first Saatchi poster for REMAIN pic.twitter.com/439bBFCoA9
— Mike Smithson (@MSmithsonPB) May 26, 2016
Sowing seeds of doubt has been successful before
The poster above has started being circulated on Twitter and my guess is that its is part of the Saatchi & Saatchi campaign for IN. The clarity of approach with a very simple message and even the typeface appear to be Saatchi house style.
Whatever it is a clear message of just how REMAIN looks set to play the final period. People are unsure what OUT actually means and we’ve had mixed messages from the various LEAVE organisation so far during the campaign.
LEAVE needs to find a coherent and commonly agreed message of what going out will actually mean. All need to be singing from the same hymn book – something that’s not happened so far.
My view is that the approach epitomised in this poster is likely to resonate.