The latest YouGov issues tracker showing rising concerns about health pic.twitter.com/3TuSXsxOYS

— Mike Smithson (@MSmithsonPB) July 9, 2014

Look at the differences between the two tables

I very much like the YouGov two stage approach to issues polling teasing out large differences between what’s important to the country and what is important to those questioned and their families.

In my view the one that is electorally most important is the latter. People, I’d argue, think most first of themselves and their families and then about the country,

Whatever the issue of health is right up there in both lists with both showing an increase.

The Lynton Crosby strategy is to accept that this is an area where it is difficult to compete and, as far as possible, to avoid a battle on an area where the Tories always trail.

Mike Smithson

2004-2014: The view from OUTSIDE the Westminster bubble

Follow @MSmithsonPB