The Shapps Tweet ad could be as damaging as Liam Byrne’s “there’s no money left” handover note
The CON bingo poster came from party chairman Grant Shapps
See this from his Twitter page pic.twitter.com/ekOCIBa3a9
— Mike Smithson (@MSmithsonPB) March 20, 2014
Both resonate because they reinforce perceptions
We all remember the famous Liam Byrne hand-over note in May 2010 telling his successor at the Treasury that there’s no money left. That struck home because it touched a widespread view of the LAB approach to public spending.
The Grant Shapps Tweet poster is damaging because it touches directly on the Tories’ big problem – that they don’t relate to large sections of the population. The use of the word “they” in the poster simply tells the world that the Tories see themselves as something apart.
A mistake.