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What’ll be the messages that chime with the voters?

While we wait to see if the Sunday papers have any polls or sensational developments I thought it might be useful to ponder on what the coming campaign is going to look like.

What are the messages the parties will try to get over and what is going to resonate with voters.

This will be the first election since 1997 1987 when the Tories are likely to start the campaign as clear leaders in the polls. How’s that going to affect things?

And do we expect any of this to make any difference whatsoever? Have voters already decided?

Mike Smithson